Our Credo: ITC. Nation First: Sab Saath Badhein’ philosophy has inspired us to integrate sustainability as a bedrock of its corporate strategy even as it builds a globally competitive Indian enterprise of tomorrow.

ITC is investing in the future through fortification of its robust product portfolio, seeding of new categories, sharper alignment of R&D and innovation to business outcomes, harnessing the power of digital, and an agile and efficient supply chain.

ITC has always been one of the most responsible organisations in embracing & leading the change. In line with our commitment to the consumers, customers, society, country and the eco-system at large, we are committed to provide safe, nutritious and sensorially superior food product experiences. We believe that it is our shared responsibility to help consumers make informed choices by providing them delightful options that not only ‘taste good’ but also ‘do good’.

ITC Foods Business’ Four Pillar Model for a Healthier, Happier India

ITC supports the development of value-added product portfolio, sustainable food systems, healthy communities and a healthy planet. This is deeply embedded in the core business strategy of ITC’s Foods Business and is reflected in the below 4-pillar model. These pillars are:

1. Developing a healthier portfolio
2. Sustainable Food Ecosystem
3. Community Health Initiatives
4. Consumer and Employee Awareness Initiatives

 1. Developing a healthier portfolio: Impactfully increase the overall contribution of nutrients in product portfolio through

• Fortification with vital nutrients (+F staples)
• Addition of micronutrients.
• With Clinically proven ingredient
• With Value added ingredients

It is our shared responsibility to help consumers make an informed dietary choice. Towards this, we work with the Food Safety and Standards Authority of India to support The Eat Right Movement (TERM) and reformulate our products by reducing salt/sodium, added sugar and fat in our food categories.

2. Sustainable Food Ecosystem: To fulfil the needs of millions in a more responsible & sustainable manner.

The company works towards achieving affordable nutrition that is also accessible to vulnerable populations all across various groups including the aspirational districts, remote and tribal areas etc,. The company focuses on

• Affordable Nutrition
• Accessable Nutrition
• Sustainable Nutrition

Safe Food and Healthy Eating

ITC Foods has voluntarily participated in the ‘Eat Right Campus’ campaign, as institutionalized by the FSSAI and Government of India. Currently, 9 of our ICMLs are Eat Right certified.

3. Community Health Initiatives: Improving nutritional status through CSR Initiatives

ITC contributes to the betterment of vulnerable populations and address the malnutrition issues through its CSR initiatives by leveraging the structure and function of the current ‘Swasthya Chaupal’ flagship. With a broader focus on improving the nutritional and health status of children and women across life stages. The platforms include anaemia, malnutrition, nutrition for first 1000 days, behavior change intervention, nutrient intervention, fortification etc.

One of the first ever nutrition specific CSR of ITC, focuses on improving the nutritional status of women with behavior change communication and help reduce anemia amongst adolescent girls with a specialized product intervention.

4. Consumer and Employee Awareness Initiatives- Improving the Health & Wellbeing

• ITC supports consumers, employees & customers across the value chain in their journey of learning on how to adopt healthier food choices and an active lifestyle.
• ITC continues support through various initiatives that are aligned with National initiatives such as Poshan Abhiyaan, Rastriya Poshan Maah, Mission Poshan 2.0 etc.
• The Company continues to reach out to consumers via various communication platforms (websites, integrated brand initiatives, specific health and hygiene messages) to enhance their awareness on key health issues across life stages (key platforms being immunity, healthier life with Ayurveda, gut health, cognition and bone health etc.) and help them live their life to the fullest.
• ITC fully supports breastfeeding mothers which enables them to provide the healthiest start to their baby with ITC’s responsible HR policies.

Our commitments are further brought to life through robust Policies and Guidelines.

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